The decisions you make at startup—or even before—will affect the rest of your life.

Your business can be the engine that feeds your family, pays for vacations and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make now will echo for decades. Every mistake you make at the start will take a year to fix.

I made mistakes in my model: pricing, staffing, ideal clientele, location and equipment. It took me six years to fix all of these problems—six years that I could have spent making more money, spending more time with my kids and worrying a lot less.Now that my gym is successful, my mission is to make 1 million fitness businesses successful so that we can change the world’s health together.

This course will set you on the right path at Day 1.


This course covers all aspects of gym startup, based on the experience and best practices of the world’s most successful gym owners.



Get clear on your vision and map out a solid plan for launching a successful gym – from lease agreements and equipment to Founders Club.


Set up your schedule, payment processing, pricing plans and more. We’ll show you how to build your gym community – even before you open your doors.

Two-Brain Business

Start a Gym Course

Drawing on the best practices of the most successful gym owners in the world, this self-guided program gives you all the tools you need to start your own bricks-and-mortar gym.

You’ll Learn How To:

Leverage Money & Time

Choose Solopreneur or Partnership

Develop Method of Delivery

Choose a Location

Buy Equipment

Set Up Your Services

Set Your Prices

Set Up Payment and Scheduling

Set Up Your Media Platform

Get Your First Clients Before You Open

Build to Scale

Use social media properly

Who is this for?

People who want to start their own gym
but aren’t sure where to start.


Trainers looking to expand their operation
into their own bricks-and-mortar gym.


This program includes:

  • On-demand video education
  • 12 Modules
  • 8-week challenge sample
  • Done-for-you assets including a Business Plan template, sample lease agreement, How to Buy a Gym guide, Social Media Guide, pricing plans and more
  • Email support
  • Certificate of completion

With tactical, data-backed, actionable advice from the founder of the world’s largest gym mentorship practice, the Start a Gym course contains everything you need to start your own successful gym.

$500 USD.