June 4-5, 2022 - Rosemont, IL - Crowne Plaza Chicago O'Hare
The Two-Brain Summit is a transformative business experience. Attendees come from around the world, and coaches focus on building their careers while owners focus on building their businesses.
This year, over 750 participants will dive in, do work, and take action prompted by the Two-Brain Business mentoring team. This is not a “sit-and-listen” weekend.
Register today—we anticipate an early sellout!
Please note the event will adhere to all state and local government mandates. It is important for you to continue to check the Cook County Guidelines up to the event to ensure you are aware.
Take action. Get your ticket(s) today.
Purchase an Owner Ticket for $399, then each additional ticket for your business is only $99!
Book a room at the Crowne Plaza using our group rate by clicking here: Summit 2022 Hotel
2022 Summit Theme: Impact
Chris Cooper will explain how you and other fitness pros around the world can change policy, improve health and change lives. He’ll talk about the opportunities, responsibilities, allies and targets in our collective mission to trigger positive change. After a tough period in the fitness industry, this is our year!
Sarah Robb O’Hagan
Change the Game by Playing Your Own: How to Build an Unbeatable Company
Sarah Robb O’Hagan is an activist, entrepreneur and the founder of Extreme Living—a company designed to help individuals, teams and organizations play to their highest potential. Now the CEO of EXOS, the world leader in elite performance training, she held executive positions at Flywheel Sports, Equinox, Gatorade, Nike and the Virgin Group. A rare blend of fierce businesswoman, cheerleading Mom, passionate women’s advocate, and high-energy innovator, Sarah wrote “Extreme You: Step Up, Stand Out, Kick Ass, Repeat” in 2017. Robb O’Hagan has twice been named to Forbes magazine’s list of the “most powerful women in sports” and was dubbed one of the “most creative people in business” by Fast Company.
Leading Through Change
You have a vision for the future of your business—so how do get your clients and staff to see it and embrace it? Leading people through change is all about adjusting your own mindset and understanding that you are always ahead in the thought process.
The Four Funnels
Colm O’Reilly will lay out the four ways clients enter your business: referrals, organic social media, content and ads. He’ll explain how these funnels work, what you can do to optimize them, and how you can get rid of clogs that prevent leads from moving toward membership.
Learning to Lead
As you grow as a gym owner, you must work on yourself, not just on your business. Ashley Haun will share critical lessons she’s learned about leading others—staff, clients and adventure racers on a raft in the South Pacific.
Building Career Coaches: From Hire to “Retire”
Hire Your Dream Team
Adding staff can be challenging. Jeff Jucha will offer tips for getting the right people in the right roles. When that happens, your business will change more lives and you’ll have a greater impact on your community.
Selling by Chat: Secrets of a Virtual Dating Assistant
Tiffy Thompson helped a powerful executive find his perfect partner through chat and text. In this one-of-a-kind presentation, she’ll tell you what she learned and how you can use that info to sell more gym memberships through social media.
The Foolproof Method to Gaining More 1 on 1 Clients in the Next 90 Days
In just 18 months, Joleen Bingham built a PT program that now provides 50 percent of her gym’s recurring revenue. She’ll share her secrets to help you build a large roster of one-on-one clients.
A Proven Three-Step Process to Work Fewer Hours, Make More Money and Have Greater Impact
Oskar Johed’s mission is to change the world for his daughter. His goal forced him to dial in his focus, and he works hard to take clear action every day. He’ll help you do the same thing so you can thrive as a person and an entrepreneur.
The Art of Coaching: 5 Tools Every Career Coach Needs (and How to Use Them)
Want to create a career in fitness? Mike Watson will supply five essential tools that go beyond just coaching movement. Mike will teach you to build your audience, help clients make changes and create relationships that last for decades.
How to Get Over Your Mental Block to Sell and Give Clients What They Need
You probably got into coaching to change lives, not to sell. But if you don’t sell, you can’t coach anyone. Gilbert Dougherty will help you realize that selling is part of coaching, and he’ll provide the skills you need to connect with more clients.
Jeff and Mikki Lee Martin
Brand X® Base Build Boost: Proven Youth Program Success
Many coaches don’t know how to work with kids—they aren’t just “miniature adults”—and build a successful youth practice. Jeff Martin will explain how to set kids up for a lifetime of movement and generate significant revenue for yourself and your gym.
(Jeff and Mikki are no longer associated with CrossFit or CrossFit Kids.)
Sleep Coaching: Increase Income and Impact
You only get to see your clients for a few hours a week—but what if you could extend your influence outside the gym? Nick Lambe will detail how trainers can use sleep coaching to help their clients and generate more income.
Previous participants achieved profound ROI.
One day after attending, Darren Thornton said,
“Chris Cooper and Seth (Godin) were in my dreams last night
and resulted in this morning’s blog.
It just resulted in a $1,200 sale.”