Chris Cooper will explain how you and other fitness pros around the world can change policy, improve health and change lives. He’ll talk about the opportunities, responsibilities, allies and targets in our collective mission to trigger positive change. After a tough period in the fitness industry, this is our year!

Sarah Robb O’Hagan is an activist, entrepreneur and the founder of Extreme Living—a company designed to help individuals, teams and organizations play to their highest potential. Now the CEO of EXOS, the world leader in elite performance training, she held executive positions at Flywheel Sports, Equinox, Gatorade, Nike and the Virgin Group. A rare blend of fierce businesswoman, cheerleading Mom, passionate women’s advocate, and high-energy innovator, Sarah wrote “Extreme You: Step Up, Stand Out, Kick Ass, Repeat” in 2017. Robb O’Hagan has twice been named to Forbes magazine’s list of the “most powerful women in sports” and was dubbed one of the “most creative people in business” by Fast Company.

You have a vision for the future of your business—so how do get your clients and staff to see it and embrace it? Leading people through change is all about adjusting your own mindset and understanding that you are always ahead in the thought process.

Colm O’Reilly will lay out the four ways clients enter your business: referrals, organic social media, content and ads. He’ll explain how these funnels work, what you can do to optimize them, and how you can get rid of clogs that prevent leads from moving toward membership.

As you grow as a gym owner, you must work on yourself, not just on your business. Ashley Haun will share critical lessons she’s learned about leading others—staff, clients and adventure racers on a raft in the South Pacific.

Adding staff can be challenging. Jeff Jucha will offer tips for getting the right people in the right roles. When that happens, your business will change more lives and you’ll have a greater impact on your community.

Tiffy Thompson helped a powerful executive find his perfect partner through chat and text. In this one-of-a-kind presentation, she’ll tell you what she learned and how you can use that info to sell more gym memberships through social media.

In just 18 months, Joleen Bingham built a PT program that now provides 50 percent of her gym’s recurring revenue. She’ll share her secrets to help you build a large roster of one-on-one clients. 

Oskar Johed’s mission is to change the world for his daughter. His goal forced him to dial in his focus, and he works hard to take clear action every day. He’ll help you do the same thing so you can thrive as a person and an entrepreneur. 

Want to create a career in fitness? Mike Watson will supply five essential tools that go beyond just coaching movement. Mike will teach you to build your audience, help clients make changes and create relationships that last for decades.

You probably got into coaching to change lives, not to sell. But if you don’t sell, you can’t coach anyone. Gilbert Dougherty will help you realize that selling is part of coaching, and he’ll provide the skills you need to connect with more clients.

Many coaches don’t know how to work with kids—they aren’t just “miniature adults”—and build a successful youth practice. Jeff Martin will explain how to set kids up for a lifetime of movement and generate significant revenue for yourself and your gym.

(Jeff and Mikki are no longer associated with CrossFit or CrossFit Kids.)

You only get to see your clients for a few hours a week—but what if you could extend your influence outside the gym? Nick Lambe will detail how trainers can use sleep coaching to help their clients and generate more income.