Two-Brain Summit 2020

Our 2020 Keynote: Chris Voss, author of “Never Split the Difference”

Chris Voss is CEO of the Black Swan Group and author of the national bestseller “Never Split The Difference: Negotiating As If Your Life Depended On It,” which was named one of the seven best books on negotiation. A 24-year veteran of the FBI, Chris retired as the lead international kidnapping negotiator. Drawing on his experience in high-stakes negotiations, his company specializes in solving business communication problems using hostage negotiation solutions. Their negotiation methodology focuses on discovering the “Black Swans,” small pieces of information that have a huge effect on an outcome. Chris and his team have helped companies secure and close better deals, save money, and solve internal communication problems.

Chris has been featured in TIME, Business Insider, Entrepreneur, Inc., Fast Company, Fortune, The Washington Post, SUCCESS Magazine, Squawk Box, CNN, ABC News and more.

Sign up by July 31 to receive early bird pricing! 

Until July 31, we will offer an early bird rate of $449 for Owners and $249 for Coaches. After July 31, tickets will be sold at full price—$499 for Owners and $299 for Coaches.

Sept. 19-20, 2020 – Rosemont, IL – at Crowne Plaza Chicago O’Hare

The Two-Brain Summit is the preeminent annual meeting for gym owners. Attendees come from around the world, and coaches focus on building their careers while owners focus on building their business. This year, over 350 participants will dive in, do work, and take ACTION prompted by the Two-Brain mentoring team. This is NOT a “sit-and-listen” weekend, and we anticipate an early sellout!

USD $449.00
USD $249.00
USD $449.00

Go to to book rooms with the Crowne Plaza at our group rate.


Topics on the Owners Side will include:

Making your Vision Operational—Kaleda Connell and Karl Solberg

Hire Right, Get on Board, Stay on Board!—Laurie Drummond

Learning What to Say No To—Josh Martin

The End of Tough Talks: Nurturing a Feedback Culture—Per Mattsson

Life of the Entrepreneur: Mental Health—Colm O’Reilly

Onboarding Clients: Your Greatest Business Opportunity—Brian Zimmerman

Free Advertising: How to Make More Money With Less Money—Julie Johnston

The Value of Working With Other Health-Care Professionals—Brian Strump and Ashley Mak

From New Hire to Gym Buyer—Jeff Burlingame, Jeff Larsh, Jeff Jucha


Breakout sessions:

Staff: Developing a Sales Team—Jeff Burlingame

How to Keep Members for 10+ Years—Brian Strump


Topics on the Coaches Side will include:

Using the Alter Ego Effect to Support Clients—Chris Cooper

Influencing Others and Developing Leadership Skills—Andrea Savard

The Right Prescription for Your Clients—Brian Zimmerman

The Art of Not Knowing: Understanding the Limits of Your Knowledge—Ashley Mak and Jay Rhodes

Online Coaching—Joshua Grenell

I Am an “Intrapreneur”: Now What?—Peter Brasovan

How to Coach Clients to Want What They Really Need—Josh Martin

Building Relationships and Communication—Anastasia Bennett

World-Class Coaching—Shawn McQueen

More announcements to come!